How the three fit together.
Three connected things, with clear roles. Knowing which is which helps you choose the right starting point.
Digital Marketing Groundworks
Digital marketing
The business delivering the work — a digital marketing business providing AI Website Design, Corelantis managed intelligence as a supporting specialist offering, and training through Socialwizz.
How we approach the work.
Clarity over complexity
Every engagement starts with a clear definition of what success looks like, and decisions are made against it.
Practical, not theoretical
We use AI-assisted tools alongside practical website and marketing experience to deliver real work.
Measurable where it matters
Where outcomes can be measured, they are agreed up front and reviewed through your managed service.
Your judgement stays with you
AI provides the intelligence. Humans provide the judgement. Nothing is executed on your behalf without your involvement.
The team.
The people behind Digital Marketing Groundworks.
James Pybus
Founder
Founder of Digital Marketing Groundworks. Leads the business and the delivery of Corelantis managed intelligence and website services.
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Peter Hoffman
Technical Director
Full-stack developer and technical architect with expertise in modern web technologies, automation and integrations.
Dr. Gemma Pybus
Chief Strategy Officer
PhD in Marketing Analytics with expertise in data-driven strategy and consumer behaviour analysis.
Scott Saunders
Senior Account Manager
Digital growth specialist with hands-on experience in performance marketing, campaign scaling and technical integration.
Neville Gibbons
Senior Account Manager
Highly experienced in IT sales and marketing, with a focus on client relationship management and strategic account development.
Richard Rangel
Data & AI Advisor
Data and AI strategist with experience building analytics and measurement platforms, helping organisations become data-ready for automation and AI.