Unlocking Search Intent – by Dr Gemma Pybus

We are just days away from the hugely anticipated book launch 'Unlocking Search Intent' written by our very own Dr Gemma Pybus.

Following the success of ‘Lost in the Digital Noise’, Gemma presents her second book, ‘Unlocking Search Intent’. This new release encapsulates the methodologies central to our business while delving deep into the intricacies of digital marketing, all presented in an engaging and enjoyable read.


Gemma, not only a valued member of the Digital Groundwork team also serves as a Senior Lecturer at the University of West London contributing to their esteemed Digital Marketing MSc program. In 2023, she was also honored as one of Europe’s top ’40 under 40′ Business Leaders at the Business Elite Awards in Istanbul.


Gemma’s achievements make us immensely proud and privileged to have her as part of our team.

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