Dr. Gemma’s Story

Dr Gemma Pybus is as an experienced technical copywriter and Senior Lecturer at the University of West London on their Digital Marketing MSc programme. 


Gemma has worked with hundreds of businesses, from sole traders to large international corporations – to help enhance their online presence. As well as copywriting, Gemma specialises in email marketing automations, data analytics, web development and search engine optimisation and has delivered training in these subjects to businesses across the world. 


In 2023, Gemma was named one of Europe’s top ’40 under 40’ Business Leaders at the Business Elite Awards in Istanbul. See Gemmas LinkedIn post for more.


She is a great asset to Digital Groundwork Ltd and alongside her husband James Pybus our Senior Project Manager are a formidable team in the world of Digital Marketing.